The Encore Effect Blog

Review Written by Joe Calloway
Branding Consultant, Business Author,
and restaurant owner. Best selling
author of “Becoming a Category One”

In November 1965 I attended my first rock concert.  I was thirteen years old and the concert was at the Municipal Auditorium in Nashville, Tennessee.  It was the first American tour for The Rolling Stones.  Mick Jagger and Keith Richards weren’t that much older than me at the time, and I will forever remember their performance.  The energy and enthusiasm was even more memorable than the unique and formidable talent that they brought to the stage.  As the saying goes, they left it all on the floor.  They didn’t hold back.  And they got a monumental standing ovation demanding an encore.

Flash forward thirty-three years.  Summer of 1998, Vanderbilt University football stadium in Nashville, Tennessee.  It was the most recent of many, many tours for The Rolling Stones.  Mick Jagger and Keith Richards were well into middle age, and you had to wonder how Richards even got up in the morning, much less made it onto the stage.  His craggy and wrinkled face was evidence of almost forty very hard years on the road, playing some of the same songs for decades.  But once the music started, they were teenagers again, as was everyone in the audience.  At the end of the concert, they got a monumental standing ovation demanding an encore.

Continue reading ‘What’s the Secret? - A review by Joe Calloway’ »

Review Written by Michael Peterson
Contributing author to best seller
“Chicken Soup for the Soul” series
Multiple #1 hits in gospel and country
music. Multiple Grammy and CMA Nominees

Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count.

Every day, we are called to perform- at work, at home, in our communities. But is it possible to make every performance outstanding, the kind that leaves people applauding for an encore?

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Review Written by Jill Chambers
Special Assistant to the Chairman for Returning Warrior Issues
Office of the Chairman of the Joint Chiefs of Staff

I was completely inspired by Mark Sanborn’s book, The Encore Effect, and most specifically I was moved by his thoughts on levels of commitment.  As I took time to reflect on these six levels to my current position serving as Special Assistant to the Chairman of the Joint Chiefs of Staff for Returning Warrior Issues, I see how they have served me well - I just didn’t know I was using them.

Now being mindful of what Mark has shared and applying it to understanding the challenges understanding possible solutions for care of our Returning Warriors, I realize now the significance my journey.  In any endeavor where you are looking for the remarkable performance, commitment levels are directly proportional to intended outcomes.  If you try and skip one or several thinking you can reach innovation quickly there’s a good chance you will miss the mark.  But by taking your time to master each level, there’s where you can find a shift away from the noise to a place of understanding, listen with an open mind and discover thoughtful solutions.  As I began to search for ways to support the Chairman, I was off to a great start - I was interested!

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